Food as a part of tradition and culture: discussion with Christos Michael, a cured meat producer in Cyprus

Show notes

In the previous episode we spoke about marketing locally produced food. We continue the topic in this episode by discussing about tradition as a feeling and its relation to food preferences. We discuss food consumption and the targeting of specific groups of people, e.g. vegetarians. Other topics are the place of production, the connection between young people and their ancestors through continuation of tradition; and how social media influencers and ethical food brands impact the way we choose our food and value tradition.

Core part of this episode is an interview with Christos Michael, a young entrepeneur from Cyprus offering cured meat products. He shares his experience in food marketing and his personal opinions about how tradition is linked to food and people’s shopping preferences. He describes how social media influences his audience and productivity and how he sees himself as a member of a traditional family.

Language of this episode: Greek with some use of Cypriot dialect.

Taste of Harmony is an cooperation project of six adult education organistions from six European countries. The project was funded 2020-2022 through the Erasmus+ programme of the European Union.